Searching for a Dynamite
Marketing Manager!
Could the next Reading Simplified Marketing Manager be you?
Reading Simplified is on the hunt for a marketing whiz who also wants to make a difference. Could this be you? Our mission is life changing as we help teachers and parents quickly transform their reading instruction into accelerated achievement for all children. Please apply if you have A+ marketing skills, have insight about how to communicate to teachers, and you’re excited about the possibility of sharing Reading Simplified with the world.
About Us
Reading Simplified offers research-based training for teachers, parents, and grandparents to help teach beginning or struggling readers with ease and in record time. Our online membership services include a video course to learn the Reading Simplified System, 1,000+ pages of differentiated materials for students at the K-5 reading levels, an online discussion board with help from the Founder and other highly trained reading coaches, online Switch It software, a private podcast feed, and over 35 advanced workshops. We have over 130K email readers and have served 15,000 members in our Reading Simplified Academy.
The Role: Marketing Manager
This part-time position will help attract more teachers and parents desperate for a solution to the problem of complicated reading programs that leave many children behind.
This is an amazing opportunity to join the team of a growing, mission-driven company and work directly with our Founder as we continue to level up!
Reading Simplified is seeking a part-time Marketing Manager to work virtually. You will be responsible for managing the Marketing Team which includes copywriters, graphic designers, a social media manager, video editor, and technical support.
Some Of The Perks
Growth Potential: This is a fast-growing company so strong players will have the opportunity to increase their leadership and impact.
Company Culture: You’ll be hard-pressed to find a company and team with so much care for you as a person; this is a place where you will be treated with
kindness, while you are simultaneously given the opportunity to grow as an
employee and as a person.
Performance-Based Bonus Structure:
You will be incentivized with a bonus
structure on top of your monthly rate that will be tied to company KPIs/metrics.
Location
Work from wherever you enjoy -- we are all virtual.
Hours
20+ hours per week with potential for growth.
What Kind Of Qualifications Are We Looking For?
- A proven track record directing and optimizing marketing funnels effectively. Others admire your work and look to you for marketing savvy.
- Understanding of the Reading Simplified audience, especially elementary teachers and parents of young or struggling readers.
- Demonstrated ability to work collaboratively with a team and draw out the best of others.
- Familiarity with the coaching, consulting, and course creator space.
- Ability to recognize trends and stay ahead of them.
- Solid knowledge of online marketing tools and best practices.
- High-level understanding of paid advertising campaigns, specifically Google and Facebook ads.
- Innovation and creativity to create brand new strategies that attract an audience.
- Quick learner with a think-on-your-feet attitude.
- Excellent analytical and project management skills.
- BSc degree in Marketing, digital technologies, or relevant field.
This Role Is For You If...
- You know the Reading Simplified approach or you are eager to learn it on the job.
- Your work and choices reflect excellence and integrity that shine through your interactions with team members as well as social content.
- Your first response to difficulty or challenge is grace, as opposed to defensiveness. We are a team that gives each other, and our audience, the benefit of the doubt.
- Others would consider you resourceful: When you don’t know an answer or how to solve a problem, you first search for and consider solutions before giving up or reaching out to a team member.
- Sure, you’ve already demonstrated great chops with social media but you are also learning and improving your craft and skills every day. Innovations don’t catch you off guard!
- While you can creatively inspire others, you also demonstrate good analysis and strategy skills. You can study past performance to help plan improved future content.
- You dream of working towards something for the greater good.
We look forward to collaborating with you and having your talent and drive make us even better.”
Some of Your Role Responsibilities
- Optimize existing marketing channels to grow impact & revenue
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare yearly marketing budget
- Strategize, test, and expand into additional marketing channels
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Coordinate with content production, graphic design, and member support team members to increase client satisfaction through cohesive strategies
- Monitor similar membership programs and provide ideas to stand out
- Stay up to date with digital technology developments
Is this you?
How to Apply for the Marketing Manager Position
